To get a clear picture of the new consumer and to offer solutions as to how organizations can keep pace with their shifting needs, Ernst & Young conducted an extensive international survey across 34 countries. To see all the questions in full, click here.
With three million data points used to draw conclusions, the survey "This time its personal: from consumer to co-creator" offers an unparalleled level of insight into consumer behavior. The web-based tool allows you to create a personalized “consumer profile” by selecting the location, product, age, gender and income group that matches your target audience. A number of customer profiles can be viewed at any one time for direct comparisons.